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Mystery designs ‘Masala Masala’

The Daily Mail’s ‘Young Entrepreneur of the Year!’

Mystery are thrilled that Priya Lakhani has been named by the Daily Mail as ‘Young Entrepreneur of the Year 2009′.

Priya commissioned Mystery to design the identity and packaging for Masala Masala, her new brand of fresh and natural, authentic Indian ‘stir-in’ cooking sauces.

Within six months of launching, Masala Masala is stocked in all the Waitrose stores, Ocado.com, Harrods, Harvey Nichols and Budgens supermarkets.

Masala Masala Packaging

It was important to design a package that reflects Masala Masala’s unique charitable promise: “For every pot sold we will provide a meal to a homeless person in India.” To reinforce that ethical stance, Mystery created a ‘hand on heart’ symbol to act as the brand identity.

For more information about Masala Masala visit www.masalamasala.co.uk
To order online visit www.ocado.com

To read the full case study visit our website here

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